After two years of the new crown epidemic, the globally influential Consumer Electronics Show (CES) has returned to glory this year. More than 3,200 exhibitors gathered at multiple hotels and convention centers in Las Vegas, USA this week. The can’t-miss event for tech companies — which has showcased revolutionary inventions like CDs, HDTVs, 3D printers and more in the past — is the prelude to tech trends that will go mainstream in the coming months. Among these technology trends, a few stand out, such as Metaverse, Web3, digital health and sustainability.
Koenig emphasized: “The metaverse is closer to reality than people think.” He believes that the metaverse is still a “speculative” term, but he believes that “this is a real trend, just like the 1990s the Internet, even though many of us didn’t know what the Internet was at the time.” However, he believes that there is a misconception about the Metaverse because people think it will provide “a hyper-immersive experience similar to the movie Ready Player One” and “turns out that’s not going to be true, but just somewhat immersive. different”.
Beyond the Metaverse, 2023 will also be the year of Web3, the next phase of the internet that will be decentralized thanks to blockchain technology. The Consumer Technology Association says Web3 is “the ideal platform for expanding the Metaverse.” “Like all major technology trends, Web3 and the Metaverse will thrive in the coming years,” the association added.
In the center of the main venue, TCL has set up an exhibition area covering an area of 1,650 square meters. The two main bodies of TCL, TCL Industrial and TCL Technology, jointly participated in the exhibition, demonstrating the company’s technological innovation and breakthroughs in the fields of smart terminals and semiconductor displays. According to reports, TCL released TCL RayNeo X2 AR glasses and TCL NXTWEAR V VR concept all-in-one machine during the exhibition. TCL RayNeo X2 is the world’s first smart AR glasses that realize binocular full-color display based on Micro LED optical waveguide technology. TCL launched a new generation of 98-inch Mini LED, QLED smart screen and the world’s first 65-inch 8K printed OLED display.
From Made in China to “Smart Made” in China, technological innovation is the key. The continuous progress of Chinese enterprises lies in their adherence to innovation-driven development and continuous increase in investment in R&D and innovation. Zhang Wenhai, general manager of TCL North America Marketing Division, told reporters that TCL has always regarded scientific and technological innovation as the primary productive force, focusing on artificial intelligence, high-end display, 5G applications, intelligent manufacturing and industrial Internet. So far, TCL Industrial and TCL Technology have deployed 43 R&D centers and multiple joint laboratories around the world, with more than 18,600 R&D personnel. At the same time, it attaches great importance to the reserve and exploration of cutting-edge technology. TCL is actively investing in Mini LED, quantum dot and other technical fields, deploying a large number of core patents, and building core competitiveness. As of the end of 2022, TCL has applied for more than 99,000 patents, including more than 17,000 PCT patents; in the field of quantum dot electroluminescence display, TCL has about 2,000 patents, ranking second in the world. In addition, TCL attaches great importance to the continuous iteration and innovation of technology through user needs.
When talking about the direction of product upgrades in 2023, Li Jie, president of OnePlus China, said in an online interview with media including reporters: “At present, if the entire industry only looks at hardware, the homogenization is indeed serious. , This requires us to go deep into the bottom layer of software and hardware based on the long-term principle of technology.” Regarding the improvement of specific scenes, he believes that the improvement of mobile phone image experience will be the focus of efforts. “Our cooperation with Hasselblad will continue, especially in Hasselblad’s color image, we will continue to invest resources, hoping to bring users a technology that can truly improve the photo experience.”
In addition to photography, Qi Yingnan also added that display, games, system fluency, and platform computing capabilities are still the focus of product upgrades for leading brands. However, when the increment is not obvious, some leading manufacturers will put more resources on higher-end products, resulting in a slower frequency of product iterations than before, and an overall slowdown. From the perspective of consumers, it will take time for the economic environment to improve, and people’s demand for upgrading mobile phones may be suppressed to a certain extent. “That is to say, it is difficult for manufacturers to make single-point technological breakthroughs to promote user consumption upgrades.”
Obviously, if the smartphone market does not return to growth until 2024, Weir’s performance may remain under pressure in 2023. However, since terminal manufacturers need to prepare the required semiconductors and components in advance in order to meet the market recovery, the semiconductor market will usher in recovery in the second half of 2023 at the earliest.